Direct Response Web Design

A good website will tell people how your business can help them.  A great website creates leads and sales. The point that many people miss is that your website is the first step in creating the buying environment for your customers.

Your website needs to have the right marketing strategy, the right look and feel to match your product or service and the right functionality to compliment and create the buying environment.

For instance, you wouldn’t expect to buy an expensive painting from an army surplus store and you wouldn’t expect to find much of a bargain at Tiffany’s would you?

The problem is most websites couldn’t sell ice cream at a school tuckshop. If you get your website set up the right way to create leads and sales you’ll make money but if you get it wrong you’re hosed!

What makes the difference?

1. Being clear on the objective of your website before you begin and ensure that all the content, design and marketing activities are a match with the objective.
2. The nature, colour, design, wording and placement of lead capture mechanisms on your page.
3. How well the words sell.
4. The type of lead generation offers promoted on the site.
5. The way in which you attract traffic to the website – using a combination of the right search engine optimisation techniques, social media, social bookmarking, PPC advertising and more.
6. The type of sales content on the website.
7. The functionality of the site.
8. How your ecommerce functions are set-up.

6 Questions to Consider:

1. Do you have a clear sales strategy for your website?
2. How effective are the words on your website at making a sale?
3. Do you know the emotional triggers of your target market?
4. Is your website optimised for search engines (SEO)?
5. If you’re planning to advertise your website, have you structured your site correctly to get your visitors to take action? If you haven’t you’re losing potential customers.
6. Do you have an automated follow-up system to build strong relationships and turn more visitors into paying customers and if so, how effective is it?

For a website to sell (and sell well) it needs a to communicate with potential customers on a visual, emotional and psychological level.

That’s why it’s important to have strong selling tactics in place. Things like the layout, the website copy, the visuals and engagement devices are all well thought out before creating your site.

And, you also have the technical components to consider like making your website search engine friendly and linking etc to achieve a prominent position on the search engines. Today,  it simply isn’t enough to have a website with a few pictures, a blurb about how great you are and a phone number.

Our team of direct response designers, direct response copywriters, Search Engine Optimisation specialists and IT geeks keep their fingers on the pulse of the latest search engine trends, research reports and news on a daily basis. If it is happening on the Internet we’ve got you covered!