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Advertising Makeover

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If your advertising responses are dying, let us breathe new life into them. We have regularly revamped our clients’ advertising and DOUBLED, or TRIPLED their results … and then some.

It isn’t about changing a headline here and there. Nor is it about just sexying up the design. We go back to basics.  Back to the fundamentals of what you want to achieve. Back to the core needs of your target audience. Back to what your UVP (Unique Value Proposition) and USP (Unique Selling Proposition) is.

Then T-H-A-T’s where the magic happens …

A NEW, sexy BIG IDEA that SELLS!

Then sexy copy that sells. And just as importantly, a design that SELLS!

Some of the results we have achieved:

  • $100,000 + sales potential from 1 small ad … This office fitting company company had previously run ads in a ‘retail’ trade publication with absolutely no response. We created an ad for them that generated 4 highly qualified leads that will potentially result in hundreds of thousands of dollars in work.
  • Financial Institution … From 1 call to 50 on a Sunday – We created an ad in the Sunday Mail promoting a new loan product. Their previous advertising used to generate about 1 telephone call on the Sunday and then responses picked up on the Monday. The ad we created brought over 50 calls on the Sunday alone.
  • Investment Consultancy … 600 – 1200 registrations for their Sydney and Melbourne events and 150 – 200 per week in Brisbane.
  • Quality of leads improved 90% and they increased prices 10% … from a Yellow Pages ad - our client found that most callers in the past had been tyre kickers — they’d ring around for the best price. The ad we created brought them a tremendous increase in calls and reduced their price shoppers by 90%. These results have allowed them to increase their prices on one of their services by 10% without any reduction in business. This is amazing in a very price competitive industry.
  • So many calls they had to hire more staff … our ceiling cleaning client got so many calls within the first 3 weeks of the Yellow Pages hitting the streets that it had to put on another van and hire new staff.
  • Doubling of annual turnover from one letter … Our client wanted to attract more business from car dealerships. They had been finding this extremely difficult in the past, and weren’t having much success. We created a letter and marketing pack which directly lead to a 100% increase in their annual turnover.
  • From 8% response to 22% response just by changing the words … Our client wanted to sell more business insurance to its clients. They sent out a campaign previously with a strong offer and generated 8% on their letter. We revamped the letter and it is consistently pulling 20-22%.
  • 21% from a paper plane – A concept we created using a folded paper plane generated a 21% immediate response and a further 21% from telemarketing to people who received the letter.
  • 81% response (yes, that’s right) to a “launch invitation” (sent out to a warm list) which used an interesting gimmick.
  • 52% response to a cold, industry-specific prospecting letter which used modelling clay as a gimmick. This response incorporate telephone follow-up.

Some of the industries we have helped:

  • Insurance
  • Banking
  • Business Coaching
  • Franchisors
  • Accountants
  • Financial Planning
  • Education
  • Beauty
  • Health and Nutrition
  • Office Furniture
  • Furniture
  • Property Investment
  • Real Estate
  • Catering
  • Restaurant
  • Pest Control
  • Cleaning
  • Jewellery
  • Home Renovation and more.

4 ways we can help you

1. One-off project

Need just one marketing piece written? For a set project fee we’ll write and design a new ad, letter, website for you (from $200 for classified ads up to $2,000 for full page colour ads)

2. Speedy 2nd opinion

Just need some quick feedback only and a tweak here and there? At $175, our Copywriting Critique service is a fast, affordable way to get an expert opinion.

3. Complete overhaul

You can invest in our Advertising MakeOver service and we’ll revamp all your key marketing material for a package investment that saves you a considerable amount of money.

4. DIY

Keen to learn how to do it yourself?  Invest in our Copywriting Sizzle Stick or our Copywriting FastTrack course and learn to write sizzling copy that sells.

To find out how we can help you create sexy marketing results for your company, contact us now. Email us or text us on +61 4 22 139 339 and one of our team will call you back promptly. Or call our office on +617 5448 9465.