Your Automated Client Attraction System

Lead Funnels that Sell – Landing Pages and Facebook Ad Management

Today, if you’re like most people yo’re recognising how powerful it is to have your own automated lead generation system (or lead funnel) and have lead generation ads that sell.

With a high converting lead funnel (ad, landing page & email induction series), you have a scalable method of attracting highly qualified new clients on autopilot.You can:

  • Increase your sales by a potential $100,000 or more on auto pilot
  • Attract more highly qualified clients by laser targeting Gold Class clients who are ready to say YES now
  • Shorten your sales cycle with top-of-mind awareness tactics that get results
  • Increase your sales conversions by using our proven pre-selling methods
  • Increase your profit per sale
  • Save time on prospecting, cold calling, networking and other labor intensive activities
  • Have the knowledge to build a scalable system that you can then replicate into other businesses.

What’s possible?


  • $90,000 in sales of coaching licences from a $1,000 ad spend.
  • $10 appointments for a professional services firm.
  • 11 cent clicks
  • A 1000% increase in leads for a franchisor with a dramatic reduction in ad spend.
  • and many more.

Can we help you?

We specialise in working with professional service firms including:

  • Web design firms
  • Accountants
  • Coaches
  • Consultants
  • Therapists
  • Franchises
  • and any other service-based business that sells a service over $1,000.

When we first chat with you, we’ll evaluate your strategy, goals and ad budget, and see if we can add value to you. Even though we get great results, this isn’t a magic pill for all types of businesses. And obviously, we only want to work with clients where we feel we can produce a great result.

“Nothing compares to Kris’ writing ability and strategic marketing thinking”

“Kris Mills is without a doubt the most ‘results producing’ marketing person in Australia. I have used many over the years and nothing compares to Kris’s writing ability and strategic marketing thinking. Her style is punchy, direct and it works. Every time I use Kris’s services she produces results.”

Rob Nixon

CEO, Panalitix (formerly Proactive Accountants Network)


  1. Your Irresistible Optin Offer

Here’s where many lead funnels fail.  The optin offer they create is boring to their ideal audience OR it attracts the wrong type of people based on your objective.

The content of the offer needs to match your audience and the type of offer needs to match your objective.

For instance, if your objective is to build a large list affordably, your offer is going to be different to the offer you would have for attracting highly qualified buyers who are ready to act now.

This is the starting point of your online client attraction system creation process. It’s about deciding on the type of offer, the content, the delivery and getting to know who your ideal client is along with what they want.

  2. The Landing Page

You’re about to spend good money getting people to click to your landing page. You want to be sure that it converts.  That’s why we test a variety of landing page elements to measure results.

  • Mobile responsiveness
  • Headline
  • Colours
  • Call to action
  • Bullets … and more.6

Here’s an example of a landing page that has been converting at around 66%

3. The Maximum Recall Steps

When someone opts in to your list there are a few tricks to maximise recall and cement the relationship immediately. These are short manual steps to take but when you take them your sales will increase exponentially. We’ll give you the exact steps to follow to do that plus the exact scripting.

4. Your Email Induction Series

Here, we create 8 – 10 emails to further build your relationship with your new potential clients. These will be strategically sequenced and each will have a specific purpose addressing your clients’ pain points in more detail, their hope and dreams, more details about what you offer, social proof about why work with you and much more.

5. Your Inbound Appointment Booking System

The more qualified and interested prospects are, the higher the chance they’ll say yes to what you offer. That’s why having sales conversations with inbound enquiries is going to be more fruitful for you. What’s even more fruitful is when you use certain positioning and qualifying messages in your appointment booking system.

6. Your Pre-Consultation Nurturing Sequence

This step is a really important one. The type of content that you send people after they book an appointment with you and in the lead up to your appointment plays a vital role in helping pre-sell your client.

7. Facebook Advertising

You have this awesome landing page and lead magnet, now it’s time to build your list.

For most businesses, Facebook advertising is a fantastic way to do that – when you know what you’re doing. When you don’t, it can be a costly exercise … even if you have done a course on Facebook advertising. It can be the difference between getting clicks to your landing page for 10c and $2.00 or more.

The key is in the offer, the copy, the targeting and the type of ad.

  • Facebook Messenger Ads
  • Facebook Leads Ads
  • Conventional Facebook Ads
  • Boosted Posts
  • Video ads … and more.

8. Facebook Retargeting

Once people have opted into your list, we’ll create retargeting ads to maximise top of mind awareness and increase your conversions … dramatically.


Curious to see what’s possible for you? Let’s chat. Just click the button below to request a quote or contact us on (07) 5309 6913. From there, we’ll call you and evaluate your current sales funnel and goals, get to know you more and give you a better idea of if and how we can help.

“Doubled our turnover”

” In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service. Your marketing pack has car dealers instantly ready to deal with us. This used to take two – three months of hard selling.”

Warwick Lindsay

CEO, MagicEzy (formerly DucoMagic)

“… invaluable in the development of our marketing systems”

 Kris, thank you for everything! To say I’m happy with what you have done for us would be an understatement. You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat. Look, over the years I’ve rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia … and possibly the world. ”

Nic Clark

Co-founder, 10x

“Produces positive results”

“I’ve known Kristina for around 15 years… She has a rare talent for communicating powerfully, clearly and effectively. Her depth of marketing knowledge is amazing and she produces positive results. In addition to this, I’ve found her to be honest and pleasant to work with. I strongly recommend that you contact her if you wish to massively grow your business.

Steve Szabo

Managing Director, ProtecSYS