Mentoring for Copywriters

From the Desk of Kristina Mills

Sunshine Coast, Qld

Hello …

If you’re passionate about words and passionate about enjoying a great, lifestyle as a freelance copywriter, welcome. I think you’ll love what I have to share with you.

The ability to write well is a wonderful gift. It’s also even more wonderful when you can earn a great income doing what you love (without working 24/7 in the process).

I’ve been a successful direct marketing copywriter, internet entrepreneur and marketing consultant for 17 years. In that time I’ve had the wonderful pleasure of helping countless business professionals achieve incredible results.

But — do you know what I LOVE even more than writing?

It’s inspiring others to step into their greatness.

It’s helping passionate writers like you profit wildly from your writing passion!

I’d absolutely LOVE to help you earn exciting amounts of money and work a lot less too, by mentoring you as part of my “Wildly Profitable Copywriter” program.

The “Wildly Profitable Copywriter” program is 6 month online mentoring program where you get access to $8,000+ in one-on-one advice from me, along with business growth tools, and copywriting resources for a very affordable amount. All the advice, templates, tools and learnings you need to become a six figure copywriter.

First though – so you can feel comfortable knowing that I have what it takes to help you succeed in you copywriting business, let me share my credentials with you …

I started my own copywriting business, Words that Sell in 1992. I didn’t have any hands-on copywriting experience under my belt at the time. Nor did I have any formal education. Just a ton of passion and thousands of hours informally studying and being mentored by the masters – John Caples, Claude Hopkins, Jay Abraham, Dan Kennedy, John Carlton, Gary Halbert, Paul Dunn, Chris Newton and many more.

In my first year (17 years ago) I earned $46,000 (which is probably double that in today’s dollars). Today, my earnings are many times that amount.

• I’ve had writing projects that were worth between $127,000 and $280,000+
• Today, I have interests in three online businesses and over a dozen websites, ventures, have published 20+ books and/or marketing how-to guides.
• I’ve shared the stage with some of Australia’s most inspiring direct marketing and internet marketing legends including Peter Sun, Mal Emery and Peter Nicholas (Fat Blaster creator).
• I have educated over 20,000 on marketing ideas that sell, have spoken at dozens of seminars around the country, with audiences of as many as 600.
• I’ve been interviewed on radio sharing my copywriting secrets.
• But best of all, I enjoy the freedom of working the hours I want. I get to go along to all my sons’ school events, pick them up from school, and have quality “mummy/son time” as a “conscious parent” to the little angels … from the time they were born right through to now, as 8 year olds.

BUT it wasn’t always like that …

You see, when I first started out on my own as a freelance copywriter I was as “green” as they come. I was completely alone too. I had thrown myself in the deep end without a life preserver and was paddling like crazy to make it all work.

I had “no clue” about the best way to attract clients, let alone how to actually run a business. I just made it up as I went along.

Some of the things I tried worked like wildfire. Others were (dare I say it) total disasters.

I’ve love to save you from the heartache I went through by giving you the helping hand and head start that I didn’t have – so you can enjoy great money and a great lifestyle — without the growing pains.

I’d be thrilled if you can join me for my “Wildly Profitable Copywriter” Mentoring Program.

When you do that, I’ll mentor you, share my success secrets with you and steer you away from the common traps that many copywriters fall into (including me when I first started out).

You’ll also get access to valuable marketing tools and strategies you need to run your own wildly successful copywriting business — no matter how large or small your business is right now – even if you haven’t had your first client yet.

Become great at what you do, offer a great service to clients and the word of mouth will spread on its own – that’s a given.

But what if there was a way to get that BUZZ out there about you, a whole lot sooner and on a MUCH bigger scale?

Once you know how to do that, it’s easy to become the copywriter that everyone would love to have write copy for them.

There are all sorts of branding and PR activities you can try to get the word out and position yourself as the “go to” writer. The difficulty is in knowing what will work and what won’t (as well as what could leave you with egg on your face).

The good news is that I’ve been there and done that already so you can learn from what worked for me (and what didn’t) . You SAVE all that heartache and get ahead faster.

On more occasions than I’d like to remember, I’ve shelled out many thousands of dollars on promotional activities that were supposed to be a “sure thing” for bringing in big responses but didn’t bring in one extra client.

And — I’ve spent less than $100 on crazy ideas and raked in tens of thousands. Go figure!

I’ll share with you my winners and my losers so you can add them to your Do’s and Don’ts list.

Strategic Alliances — The Good, The Bad And the Ugly.

What to Avoid and How to Profit “Wildly”

Obviously, everyone is different so results will vary. I can’t promise you a certain result but I can tell you that if you implement what I show you and play full-out, doubling your income is very do-able, if you’re earning less than $100k. And if you’re already earning more than that, there’s still opportunity for massive growth.

Let’s see what’s possible …

Let’s say you work 48 weeks in a year.

To earn $100,000 p.a. you need to earn just over $2,000 per week. That works out to be 20 hours of work if you charge just $100 per hour, or 10 hours of writing if you charge $200 an hour (even fewer hours a week if you charge more than that).

Many sales letters are from 3,000 – 6,000 words long and if you were to charge just $1.50 a word you would still earn between $4,500 and $9,000 per project (if you’re an experienced copywriter I’d recommend you charge way more than that).

Do just two of these a week and your income is looking very healthy indeed!

What’s better? Getting paid $500 for writing a piece of copy when you could earn as much as $5,000, $10,000 or more for the same amount of effort?

You’ve probably recognized the value in joint ventures and licensing but if you’re like most writers you’re not sure how to go about it.

I’ll show you how to structure joint venture and contingency arrangements so you get paid on a performance basis instead of a fee for service.

You’ll also be shown client selection criteria that enables you to identify which JV and contingency projects to say yes to and the projects to avoid.

Even more great news.

The opportunities keep coming.

Think about this:

Why write one piece of copy and get paid for it once when you can get paid for it over and over and over again from multiple clients?

I’ll show you how to license out your creative work so you earn money from multiple clients, for the same copy, multiple times.

I’ll even give you a set of very important guidelines to follow to minimize hiccups, maximize the value given to the client AND protect yourself.

Sure, at face value copy writing appears to be a time-for-money kind of service but spend some time structuring things cleverly, and you can turn it into a very high income, low-effort business with an awesome residual income.

Make as much as $10,000.00 per letter – I’ll show you how.

IMPORTANT NOTE: I recently listened to an interview with one high profile US copywriter who earns around $600,000 p.a. USD p.a. just from copywriting.

Many others earn in excess of $1 million just for writing copy. But if writing online sales letters doesn’t tickle your fancy, here are some other opportunities that can be very lucrative for you …

• Proposals, Tenders and Bids - there’s an absolute TON of opportunity here as well when you package your proposal writing services in the right way. I’ll show you a win-win way to significantly boost your client’s win rates and at the same time quadrupling the earning potential from each RFP response you do.

• Corporate accounts – you will learn how to package your services so that you turn a one-off project into a six month or 12 month retainer that offers you lucrative income, but most importantly, enables you to dramatically increase the client’s marketing results at the same time.

• Love writing “property” copy but dislike the amount of money it (normally) pays? There IS a better way. You learn a clever system for packaging, selling and writing property ads in a way that cuts your creation time in half and enables you to earn much more AND at the same time gives your customers even greater value. Earn BIG budget money on these (normally) low budget projects.

• SURPRISE BENEFIT … If you are a property investor, writing real estate copy can even boost your investment results. After all, you get to spot the hot properties and bargain buys BEFORE they hit the market!! Beat other buyers to the punch!

• Ghost-Write E-books – They’re biggish projects but the hourly rate isn’t usually that great. I introduce you to a unique way you can ghost-write ebooks so that your fees are very affordable for clients but at the same time, your all-up earnings are many, many times what you’d normally expect to earn from a one-off fee. The client wins. You win. Everyone is happy.

• Or write resumes like one of our former students, Beverley Neill does …

Here’s How The “Wildly Profitable Copywriter” Mentoring Program works …

I’ll work with you and a small number of other writers to help you grow your writing business into a thriving enterprise.

Over 6 months you’ll learn how to build a $100,000+ business from scratch or turn a $100,000 pa business into a MUCH bigger business much faster than you thought possible.

Here are the components of the program:

1) Online Group Coaching Sessions

Each month you will discover valuable tips to:

• write copy that sells up a storm.
• generate more highly qualified potential clients (and far fewer time wasters).
• position yourself in the marketplace as a leader in your field of expertise (whatever that is).
• raise your profile so you generate more leads and more referrals.
• turn more enquiries into profitable sales.
• enjoy more repeat business and more referrals, and more.

These interactive, online sessions (via phone and the internet) feature me, as well as leading guest experts in the areas of consultative selling, internet marketing, copywriting and lead generation — all with specific advice for you to boost your copywriting business.

This isn’t a lecture-style format — far from it.

You receive specific examples, specific how-to’s, question and answer sessions and more. What’s more, I only share the strategies that I have personally used and profited from so you can rest easy knowing that everything I share is proven.

And of course, you receive a recording of every session so you can go over the ideas again-and-again.

Here are some more specifics of what you learn …

• Million Dollar Copywriting – the qualities and habits of copywriting legends and how you can model their traits and replicate their success.
• Niche Profits, Unique Selling Propositions and Finding Your Flow. How to set yourself apart from the competition, how to establish a niche and dramatically increase your sales.
• Value Pricing, how much to charge for your services, how to move away from a fee for time and to a fee for value delivered, results, guarantees, retainers, profit share, licensing and JVs.
• Owning Your Market – how to become the “IT” girl/guy of copywriting in your area/niche. Build so much brand attraction you’re booked up for 6 months in advance.
• Lead Generation – where to find qualified copywriting leads, the speaking circuit – the do’s and don’ts, zero dollar marketing, PR, advertising, direct mail, how to create a turn-key lead generation system and more.
• Selling Your Copywriting Services – sales process defined, selling techniques for selling copywriting services, writing winning proposals for yourself, how to package your services for maximum appeal, how to confidently handle objections, risk reversal and more.
• The Copywriter’s Lead Generation Parthenon - which marketing channels to focus on and which to avoid.
• Get your hands on a unique proposal format that dramatically increases your conversion rates.
• Discover follow-up techniques that turn more proposals into work.
• Strategic Alliances and Joint Ventures - how to profitably partner with aligned organisations, agreements, identifying the “right” alliances, creative dealmaking, partner selection, protecting yourself and more
• Maximising Repeat Business and Lifetime Value of a Client … How to attract more repeat business and referrals, how to increase your revenue by offering other services to your clients.

Each month you are given an action step to implement in your business during the following month. These action steps are very important because they enable you to put what you learn in the tele-class, into action and see the “real life” results that it produces for you.

3) Weekly Online Tutorials

Not only do you benefit from the group coaching sessions, you also get pre-recorded and written tutorials to work through each week.

4) Unlimited Email Support

I give you a special email address where you can contact me with any questions you have about winning new business and being a successful copywriter. You receive answers to those questions within 24 hours.

5) A Suite of Valuable Writing Support Tools

You also receive the following free:

• Scientific Advertising by Claude Hopkins – This is THE must-read bible of advertising. The content is brilliant. Talk to anyone who is anyone in advertising and marketing and chances are they will tell you that they owe their success to what’s inside the pages of this book.
• Power Word Thesaurus (worth $27) …1000′s of power words at your finger tips.
• Headlines that Sell (worth $27) … featuring 232 persuasive headlines you can use or get ideas from.
• Psychology and Achievement by Warren Hilton … This fascinating ebook chronicles the relationship between how we think and how we exist. It is brimming with psychological principles that you can apply to your copywriting.
• The Art of Writing and Other Essays by Robert Louis Stevenson … Learn how to write masterfully from one of the literary giants of all time.
• How to Speak and Write Correctly by Joseph Devlin …This educational ebook covers everything you need to know about getting your grammar and punctuation right. It covers sentence structure, punctuation, letter writing, pitfalls to avoid, style, slang, word choice and more.

6 Challenges That Most Writers Face And How Our Copywriting Profits Program Enables You To Make These Challenges A Thing Of The Past!

1. The Marketing Roller Coaster

Ever experienced this?

Up. Down. Up. Down. Up Down.

Many freelancers invest TONS and TONS of energy marketing themselves to bring in sales. Before long, sales start flowing in thick and fast. They then stop marketing themselves so they can service those new clients.

Then … THUD.

Before they know it, enquiries have died. Sales have dried up. Cash flow is non-existent.

Now, they start to panic. They need to frantically scurry around looking for more sales.

And the cycle begins again. The sales start flooding in again, and they breathe a sigh of relief. They once again stop selling so they can start servicing.

Round and round and round it goes. Doing business like this is exhausting and nerve-wracking, I can tell you.

Sound familiar? If it does, it’s okay, you’re not alone. Most copywriters and consultants have been there before. I’ve been in this situation myself.

The great news is it doesn’t need to be that way.

Through the Wildly Profitable Writers program you discover how to automate and leverage your marketing activities so you enjoy a steady stream of enquiries all year round.

You also discover the activities that ARE worth the time and money and which aren’t, based on your niche and target market.

2. The Under-Charging Curse

How much should you be charging … really?

If your copy is delivering great results for clients, chances are you could be charging more.

Also consider this:

Often, copywriters quote a set fee on a project based on an hourly rate yet the job ends up taking twice as long as they originally thought. In the end, when they work out the time the project took, they should have charged twice as much.

So – how much should you charge?

Many copywriters charge on an hourly rate basis. Others charge a set project fee (which is based on hours worked). But the copywriters who are delivering the greatest value to their clients use value-based pricing instead – where the value delivered is much higher and so are the fees that the copywriter earns.

We earn up to 3 or 4 times what other copywriters earn for the same hours! Through the Wildly Profitable Writers program you learn how I implement value-based pricing in my copywriting and marketing business and how you can implement and profit from it in your copywriting business.

3. Lack of Repeat Business

Many copywriters tell us that one of their biggest challenges is that they get very little repeat business. Their clients often enlist their copywriting services for an online sales letter or a large project, and even though the writer may get results for the client, that client doesn’t come back for additional writing assistance.

You will learn how to add incredible value to your clients’ businesses with an ongoing program of copywriting that increases their sales dramatically and provides you a steady stream of repeat business.

4. Write-offs and Debtors

Debtors and write-offs are a way of life for many copywriters and consultants but they don’t need to be. You’ll learn how to reduce them to zero.

5. Not being able to write copy that sells

In today’s economic climate especially, business professionals need to improve their sales. That means it’s vital that the copywriter they choose, knows how to write words that sell.

There are a lot of talented writers out there, but many of them aren’t experts at writing copy that get sales.

That’s where we come in.

The Wildly Profitable Writer mentoring program is mainly about building your writing business, but when you pay in full, you’ll also receive a digital copy of our “Freelance Copywriting Course” so you can learn everything you need to write copy that sells.

6. Having trouble turning enquiries into sales

It doesn’t matter if you’re the best lead generation expert in the country, if you can’t turn those leads into sales, you won’t make money.

Over the years, we’ve helped many businesses and consultants, develop sales systems that have significantly increased sales conversion rates and sales. We’ve tested and proven sales systems in my own business too.

Join us for the “Wildly Profitable Writers” Program and you discover professional and powerful ways to increase your sales. More specifically:

• How to package your services together and maximize the average sale value … along with cross-selling and up-selling techniques to maximize results.
• Value-added offers – what works and what doesn’t for selling writing services.
• Objections – what are the most common objections that buyers of copywriting services face and how to confidently address them.

Yours For Less Than HALF PRICE… This Is NOT A Misprint! SAVE $1385.00!
Only 50 spots available at this price! When wereach this limit, the program will close.

The ideas, the contacts, the strategies you discover as part of the “Wildly Profitable Writer” program are highly valuable for all copywriters, both novice and experienced alike. In fact, this intellectual property is so valuable I know I could easily charge way more.

Many consultants we know charge $900.00 a month for mentoring that is similar to this. Not only that, with another mentoring program we run for small business owners, we ask $700.00 a month.

We won’t charge you that much for this program though, for now.

For now, I’ve decided to keep the investment low – at an affordable $AU 397 a month …

BUT… as an introductory offer I’ve decided to go one step further than that …

I’m offering it for half that amount when you pay up-front, in full. So instead of paying $397 a month for 6 months or a total of $2382, you’ll invest just $AU 997 (around $USD 750) – a saving of $1385.00.

Why am I going to coach you for a ridiculously low rate?

We’ve been mentoring copywriters and consultants for over 5 years now, however this is a brand new mentoring program in this format. With that, we’re keen to gather as many success stories as possible.

So – we figure the best way to do that is to reduce the coaching fees to make the program as attractive as possible to the largest number of people.

And the only thing we ask in return is that if and when you’re delighted with the program you provide us with a testimonial.

Fair enough?

Pay in Full And Get $1200 + Worth Of Extra Support, Strategic Tools and Guidance To Further Escalate Your Sales … FREE

BUT — because we recognize that being a successful copywriter means being able to market yourself well AND, of course, be an expert at writing words that sell, we’ve decided to include online access to our Freelance Copywriting Course — at no extra charge when you pay in full.

That’s an extra $597.00 in value right there.

The Freelance Copywriting Course features 15 comprehensive lessons spanning 400 pages (approx). It’s presented in an accelerated learning format to enable you to become proficient fast.

There are 20+ exercises designed to help you integrate your learnings plus oodles of case studies and examples.

Here’s a summary of what’s inside …

• Salesmanship in Print … dissecting the face-to-face sales process and putting it on paper.
• Buyer Mind-Reading … how to know the buyer and their needs, aspirations, fears and emotions intimately … and then how to use this information to persuade them to buy.
• 9 actions to prove credibility even in the most skeptical market.
• Scientific Advertising techniques and how to build your own winning formula.
• How to write for different genres – direct mail, print advertising, Yellow Pages(TM), web copy, online sales letters, brochures, ebooks, article writing, corporate communications, PR and more.
• How a buyer’s brain works … and how to use this information to sell more effectively on paper.
• Copy creation worksheets and checklists that help you identify the benefits, hooks, offers, emotional appeals, triggers, headlines and more.
• Voice, tempo, tone, style … how to adapt each of these to suit your market.
• The big idea, the visual concept, planning, creative direction … everything you need to know about each of these.
• The 5 P’s of Persuasive Prose … how to weave each of these into your copy.
• 11 Persuasion Principles.
• The “Greed/Fear Myth” and what really drives people to buy.
• How the brain processes sales information and how to use this to your advantage.
• Magic words that sell … and words that don’t.
• Dozens of word selection techniques to match the right words for the right market.
• Creative examples … which work and which don’t.
• Key design principles that maximize readability and retention.
• Which fonts say “I’m credible and caring” and which ones leave your buyer cold?
• Production methods explained.
• Pricing and packaging strategies to maximize profit per sale.
• Dozens of word play techniques to lower the barriers to doing business.
• Little-known but highly effective psychological tactics to sell people on value, entice people to buy, minimize skepticism, bump up the perceived value, create desire using an element of scarcity, appeal to exclusivity (to name but a few).
• How to peel back the layers of that onion and uncover your buyer’s core buying motive.
• Advanced copy structuring techniques to ensure your reader feels compelled to read the next paragraph … then the next … then the next … all the way to the conclusion.
• The “pain” trigger … when to push it and when to leave it alone.
• How to weave hypnotic language into your copy for incredible results
• And much more.

Use this session to ask me any question you like … on marketing yourself, creating a Unique Selling Proposition, branding yourself … anything.

As you’ve seen above, our “Wildly Profitable Writer” program includes all of the features above for just $397 a month for 6 months, which is absolutely sensational value.

And – absolutely gob-smacking value when you consider you can get it for just $997 if you pay in full now.

And for people who are keen for even more support, I’ve included a Platinum option. For an additional investment of $AU 2500 ($3497 in total – in USD that’s around $2635) you get all of the above PLUS …

When you write copy for a client just shoot it over to us and you receive individual feedback on headlines, offers, concept, writing style, proof, copy quality — the works — on any sales copy you have written for clients.

This second opinion is priceless!

It could mean a doubling in responses for your client. It also gives you an unfair advantage in positioning yourself as a copywriter who gets results.

This service alone is highly valuable.

I rarely take on copywriting projects for clients these days but when I do I charge a minimum of $5,000.00 per project. And I don’t do individual critiques. This is your opportunity to benefit from a service that isn’t available to the general public — and for a fraction of my normal asking rate.

Please note: this critique service doesn’t include ebooks, manuscripts, books or manuals and extends to sales copy you have personally written for your clients.

We regularly receive requests for writers, for anything from writing simple articles to writing direct mail copy, putting together bids and proposals, website copy, large volumes of SEO articles (100′s) and online sales letters, to pay-per-click ad writing, blog post writing, Twitter ghost-writing and book writing.

We rarely take on any client projects in-house which means we refer copywriting work to select copywriters. You’ll be given the opportunity to showcase your work and potentially receive lucrative copywriting referrals from us.

This is a rare opportunity to be personally mentored by one of the best in the business, for a fraction of my normal consulting fee and a fraction of my normal group coaching fees.

Remember too — this mentoring program is only open to 50 people so, please – act now – or you could miss out. We expect to reach this limit quickly.

Here is how to secure your place:

1. Pay by Credit Card

You can pay using all major credit cards including Mastercard, Bankcard, Visa, Amex and Diners.

1). Join the “Platinum Level” of our “Wildly Profitable Copywriters Program” for $3497, enjoy all the benefits of the standard version including the Freelance Copywriting Course plus get many $10,000′s worth of hands-on copywriting and mentoring assistance including the unlimited critiques for 6 months.

Click here

2) Enrol in the standard version and pay $997 upfront, SAVE $1385 and get the Freelance Copywriting Course FREE.

Click here

3) Enrol in the standard version and pay $397 per month for 4 months.

Click here

4) Enrol in either version and pay by direct deposit. Just email us at

info@wordsthatsell.com.au or call us on (07) 5448 9465 and we’ll send you bank deposit details.

9 Important Reasons WhyYou’ll Want to Be A “Wildly Profitable Copywriter”

Really … there are 30 or 40 good reasons for you to join us, but listing them all would be a little over the top so here are the 9 most important ones:

• Improve your ability to write words that sell.
• Watch your clients’ marketing responses increase.
• Watch your referrals and repeat business increase as a result of that.
• Save a lot of time and money by learning from our successes and mistakes.
• Get a second opinion on your work from one of this country’s top copywriters.
• Increase your fees dramatically.
• Love what you do – make more money with the writing work you love.
• Earn much more and work far fewer hours with less stress.
• Enjoy a steady stream of regular, great-paying writing work.

So – go ahead. Join us. Become a “Wildly Profitable Copywriter” today. Your bank balance will thank you for it. And so will your family.

Just click the option that suits you best:

• “Wildly Profitable Copywriter” Program – Platinum version – click here
• “Wildly Profitable Copywriter” Program – Standard version (pay up-front and save) – click here
• “Wildly Profitable Copywriter” Program – Standard version pay by the month – click here

Looking forward to helping you succeed!

Take Care,

Kristina Mills  - CEO

International Writers and Consultants Academy

Here’s More Of What People Are Saying About My Copywriting and Marketing Skills …