Accounting firms, business coaching firms, business consultants, speakers, management consultancies, consultants to the Accounting profession, marketing consultants, writers … we’ve helped several firms in these industries … with marketing plans, driving their marketing, strategising, presenting, writing copy, lead generation websites, seminar marketing systems, other lead generation activities.
Here are some examples of how we have helped these clients:
Food Consultants
Service: Proposal development and website copy overhaul
A consulting firm to the property development industry wanted to improve the effectiveness of their proposals. We overhauled the copy and incorporated industry statistics to sell the importance of using their type of service. To help prove that the company had a strong track record of delivering results we included specific financial results that clients have achieved using their services along with testimonials.
Service: External Marketing Management
Financial advisors specialising in self-managed super funds wanted to attract more clients who are existing SMSF trustees who were interested in advanced investment strategies. They also wanted to attract prospective SMSF trustees and encourage them to invest in property. We decided to run an SMSF trustees workshop and promoted it using Google Adwords and other online advertising, print advertising in specific publications, direct mail campaigns to existing clients and key influencers such as accountants.
Wealth Advisory Firm
Service: External Marketing Management
A Wealth Advisory firm engaged us to be their external marketing department for both the sale of their franchises and also for attracting new wealth advisory clients. For their franchise marketing activities we developed a marketing plan which incorporate tactics and strategies to develop relationships with potential franchisees including a combination of briefing sessions, workshops, and direct mail campaigns as well as sales processes and associated marketing collateral to convert those potential franchisees into clients. We also developed a franchise website, a variety of direct mail campaigns, event invitations, franchise proposal documentation and telephone and face to face sales scripts and protocols.
Practice Management Consultancy
Service: External Marketing Management
This practice management consultancy is a franchise operation. We were engaged to develop systems kits to help their franchisees with their marketing. These systems kits were on the topics of event promotion, consltative selling, prospecting, strategic alliances, referrals and running events. We were also engaged to produce over 1400 pages of IP in the form of strategy kits for the franchisee knowledge base.
Business Planning Franchisor
Service: Strategy Development and IP development
A Business Planning franchisor wanted to develop further strategy kits for their franchisees to use when working with their business planning clients. We not only produced the kits but also produced a variety of marketing collateral for attracting more referrals and attracting strategic alliance relationships.
Recruiting Firm
Service: Marketing Plan
A recruiting firm wanted to increase sales so we developed a marketing plan which identified the strategies and tactics to achieve their revenue goals.
Practice Management Consultancy
Service: Ghostrwriting a book
A practice management consultancy wanted to position themselves as experts in the marketing space so Kristina ghost wrote the Marketing X-Factor book for this firm.
Accounting Firms
Services offered: Various
We have worked with a variety of accounting firms and created newsletters, print ads, seminar invitations, proposals, website copy, and marketing plans for them.
There are many more. If you’d like more examples of what we have done for your industry or your type of marketing need, just send me an email at info@ kristinamills.com or text me on +61 422 139 339 and I’ll call you straight back.
